Amazon intends to compete with AliExpress and Temo on the same turf, the company has proposed the launch of a section of discounted products that would be shipped directly from China. Yes, Amazon wants to operate in the same way as both, although this new section would still be in production.
Until now, AliExpress and Temu have taken over the market with cheap products that are shipped directly from China. It is difficult to find online stores that offer this type of merchandise that, on some occasions, does not exceed one euro unit as a price. Logically, Amazon has seen that this sector can be interesting for its business model.
The report that has come to light from The Information talks about Amazon’s plans to compete with AliExpress and Temu, with the need to offer a section dedicated to discounted products being key. But how could I do this?
The answer lies in suppliers, Amazon wants to collaborate with companies in China. Suppliers from the Asian country are key to Amazon’s plans coming to fruition, although it will not be an easy task to establish these relationships with platforms such as Alibaba where these suppliers are at ease.
Amazon wants to put AliExpress and Temu in check using the same strategy
While this report sheds some light on Amazon’s move, details are minimal. Of course, it seems that Amazon would be willing to offer a series of benefits to all suppliers who want to collaborate with this new strategy.
Amazon would allow Chinese suppliers to price products and choose the ones they want to put up for sale. In addition, it would allow these sellers to batch products and manufacture them on demand in case they are successful.
The strategy seeks to hit both AliExpress and Temu where it hurts, although the move may affect Amazon’s image. Flooding the store with products on offer whose price is ridiculous does not fit with the idea that users of the American company have.
At the moment, this is all about rumors and leaks. We will have to wait to find out if Amazon ends up carrying out this plan and, above all, how users will respond to this change when it comes to selling products with rock-bottom prices and that will arrive from China.
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