![Google wanted to block its AI in Safari and the reason won't surprise you](https://www.zdwired.com/wp-content/uploads/2024/07/Google-wanted-to-block-its-AI-in-Safari-and-the-reason-won.jpg)
Currently, there are many artificial intelligences that should be paid attention to. One of them is Google Gemini, which, although everything indicates that in the autumn Apple will announce its integration into its devices as part of Apple Intelligence, joining ChatGPT, the company with the big G considered blocking its AI in Safari.
Although Apple and Google are close enemies, they have recently collaborated to make transferring photos from Google Photos to iCloud much easier and the search engine is the default on Apple devices, something that costs Google a lot of money and accounts for a large part of the company’s profits. This agreement, however, has been in the DOJ’s crosshairs.
A decision the DOJ may not like
Although Google is the default search engine in Safari, the Mountain View-based company is concerned about the huge number of searches made through Safari, something it has wanted to mitigate for years by encouraging users to use their own apps, such as Google or Chrome. This has had some success, as searches through its apps have risen from 25% to 30% in the last five years.
That’s why Google wanted to keep trying to increase that percentage of searches that are made through its apps, limiting its most advanced AI features to its apps. In this way, users could see their own applications more attractive than Safari.
But this is a decision that the United States Department of Justice could consider as an antitrust practice by using its dominant position to favor its own products. So, at the moment, no decision has been made to block Google’s AI features in Safari.
On the other hand, we don’t know if Apple Intelligence will incorporate new features in Safari. What we do know is that this fall ChatGPT will be integrated into the iPhone and it is very possible that the integration of Google Gemini will be announced as well. This announcement could mean that AI features will be in Safari as well, as another collaboration is in the making.
Comments